Saturday, June 11, 2011

Brides magazine mini-case study

From the Woodstock Organic Concepts company blog archives:

Like lots of national magazines, Brides has a regional edition and our friend Dave somehow got himself an ad for his professional dj services in the northeast run.

As we always do for such things, we looked around at what everybody else was doing to see the similarities. And as we always do, we noticed that almost all of the other music services ads in the last issue of Brides had a number of elements in common: full color bleed, cheesy pictures of dj's or bands or dancing happy party-goers, and boring typefaces. So, as we always do, we set out to make Dave's ad different. In a smart way. Here it is:

This ad is the latest expression of our big campaign idea for JTD: JTD delivers peace of mind. Unlike most other dj services, Dave carries a million dollars insurance, backup systems and backup dj's, so if you hire JTD there's one less thing to worry about on your big day. "JTD. Free your mind, so your ass can follow."

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