We don't do a lot of package design here at WOC, but when one of these fun projects falls into our lap, we're always happy to have a think.
This new line of flavor infused butters came into our lives last week.
The client was planning on putting 4 oz. of the product (one stick of butter) into those little plastic tubs that they give you at the deli counter to put olives in, or cole slaw, or a small container of potato salad. Noooo! We screamed. Please don't. After looking into numerous other containers (tiny earthenware crocks from Morocco for example), we hit on the supremely novel idea of putting the butter in sticks. And wrapping them with some gorgeous paper, as seen below.
Imagine going to the refrigerated gourmet section of your supermarket and seeing a stick of this all wrapped up and beckoning to you. Positively regal! That's what it is! The kind of packaging that says: "I'm expensive, but worth it."